People go to the web to find information about a subject they are interested in.When they type in a real estate term they are searcing for homes that are for sale. So this is a good way to find buyers for your listings.
People will search for an average of five weeks before they call an agent so getting to the prospect first is critical.
The only way to beat your competitors is get the persons name,email and phone number before they search the mls in your city.This is done with a landing page that has a form on it that captures the type of house they are looking for.
Put this form right at the top of the page where they can’t miss it.The form will have only text on it about your farm area;people like to do business with experts and you must become an expert in a certain area.They can search the entire mls;but your click through rate will zoom
if they think you only sell in a certain area.This is all about perception that you are the person they should call for their desired area.
When they click on the search button after filling out the form they are sent to a second page.This page has a second form which captures their email,name and phone.These pages are very specific so please contact the resource box person below.This second form will then send the person to your main website or a link to your mls seach.
Pay per click is very good for competitive keywords if you get a goog conversion rate and do not pay google too much money for bad keywords.The ads need to be tweaked every day the first week.
Start with just a couple of keywords that get 15-20 searches per day on google.Find out what the top bids ae for your keywords so you know how to set your maximum bid. You want to be at the top or near the top so set your maximum bid about 90% of the top bid.If you can get a good click through rate then your costs will go down.Remember to match your keyword to your domain and ad title. This gives the perception as you are a specialist in a certain area of your town. Your results will be better than other realtors and your ROI will be far better.
If the results are not up to your expectations then you are using the wrong keyword. Some keywords have a better click through rate than others;you must test everyday to find the best ones.
One other thing you can do is give away a free report.
One example is:Five things you must know to get the best value on buying a home.Put this title on top of the landing page and on the form.Capture their email addrss on the first form and email the report out right away.If they go to the second page then you get the name and phone number also.
We are a real estate internet marketing company.Realtor seo helps struggling agents build their business using technology and not money!Visit www.realestate-seo.net for a free 77 page report or call 843/847/1558
Fritz Thorp is the CEO of realtor seo.See mt pleasant real estate Vip Publishing is the publisher of charlestonluxuryhomes
[tags]mt pleasant real estate,realtor seo,charleston luxury homes[/tags]
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