Testimonials are a great marketing tool. A client can say things you can’t, and there is nothing quite like word of mouth for advertising. What others say matters and can help generate business for you. I’ve found this to be true for my own residential real estate brokerage firm and hope these marketing tips will [...]
Entries Tagged as 'Real Estate'
Client Testimonials for Realtors: Marketing Gold!
Feb. 1st, 2009
Central Texas Profiles : Marble Falls, Texas
Feb. 1st, 2009
Located just 47 miles northwest of Austin, Marble Falls is in the middle of the Highland Lakes area, the largest chain of lakes in Texas which are Lake Marble Falls, Inks Lake, Lake LBJ, Lake Buchanan and Lake Travis. With a population of 7,200 it is a beautiful little town. Surrounded by rolling hills and [...]
Home Improvements Loans Are a Bad Idea
Feb. 1st, 2009
Most homeowners do not save money for major improvements and required maintenance, and these homeowners often take out home equity lines of credit as a method of mortgage equity withdrawal to fund home improvement projects. The logic here is that renovations improve the property so an increase in property value offsets the additional debt. This [...]
Mortgage Equity Withdrawal is a Cultural Pathology
Feb. 1st, 2009
Mortgage Equity Withdrawal or MEW is the process of obtaining cash through refinancing residential real estate using the accumulated equity as collateral for the loan. This is a cultural pathology because it is not sustainable. Many people became addicted to using their houses as an ATM machine, and when prices fell, these people lost their [...]
How To Train For Success as a Real Estate Agent Like a World Class Athlete
Jan. 30th, 2009
World class athletes are something to be admired and revered. Think of the Olympic Games and how people sit enthralled, watching their fellow human beings commit extraordinary feats of athleticism. The truth is, most anyone could become such a competitor, but it takes extreme focus, commitment, dedication and a refusal to quit. The same attributes [...]
They Aren’t Making Any More Land… Not!
Jan. 29th, 2009
All market pricing is a function of supply and demand. One of the reasons many house price bubbles get started is due to a temporary shortage of housing units. This is a particular problem in California because the entitlement process is slow and cumbersome. Supply shortages can become acute, and prices can rise very quickly. [...]
Inflation and Home Equity – What Is the Relationship?
Jan. 29th, 2009
House prices historically have outpaced inflation by 0.7% nationally. In a normal market, this is the only appreciation homeowners obtain. This appreciation is caused by wage inflation translating into higher housing payments and the ability of borrowers to obtain larger loan amounts to bid up prices. In some areas where wage growth has outpaced the [...]
The New Realities of Real Estate
Jan. 28th, 2009
In recent times many people have been treating real estate, including their personal residence like a business. Many homeowners and house investors had visions of becoming rich from their real estate. It also seems everyone thought they were an expert. Many real estate investors were looking like gambling addicts who thought they could make up [...]
Downpayments Are Back! What Happened to 100% Financing?
Jan. 28th, 2009
Downpayments are required again thanks to the credit crunch. Many people thought 100% financing would be made available forever. They were mistaken. One-hundred percent financing will never return because it exposes lenders to too much risk. Most people do not think of downpayments as a way of managing risk, but lenders do. Downpayments reduce risk [...]
The Day The Phones Stopped Ringing…
Jan. 28th, 2009
In recent years London and Monaco have both held the title of the most expensive property in the world, with Monaco recently outstripping London’s most exclusive areas to top the list of the world’s most expensive real estate. And as well as having the most expensive property in the world, Monaco can claim to have [...]