Testimonials are a great marketing tool. A client can say things you can’t, and there is nothing quite like word of mouth for advertising. What others say matters and can help generate business for you. I’ve found this to be true for my own residential real estate brokerage firm and hope these marketing tips will [...]
Entries from February 2009
Client Testimonials for Realtors: Marketing Gold!
Feb. 1st, 2009
Central Texas Profiles : Marble Falls, Texas
Feb. 1st, 2009
Located just 47 miles northwest of Austin, Marble Falls is in the middle of the Highland Lakes area, the largest chain of lakes in Texas which are Lake Marble Falls, Inks Lake, Lake LBJ, Lake Buchanan and Lake Travis. With a population of 7,200 it is a beautiful little town. Surrounded by rolling hills and [...]
Home Improvements Loans Are a Bad Idea
Feb. 1st, 2009
Most homeowners do not save money for major improvements and required maintenance, and these homeowners often take out home equity lines of credit as a method of mortgage equity withdrawal to fund home improvement projects. The logic here is that renovations improve the property so an increase in property value offsets the additional debt. This [...]
Mortgage Equity Withdrawal is a Cultural Pathology
Feb. 1st, 2009
Mortgage Equity Withdrawal or MEW is the process of obtaining cash through refinancing residential real estate using the accumulated equity as collateral for the loan. This is a cultural pathology because it is not sustainable. Many people became addicted to using their houses as an ATM machine, and when prices fell, these people lost their [...]